Market share

Usageedit

This section needs to be updated. Please update this article to reflect recent events or newly available information. Last update: Recent statistics from 2018 is needed for some parts in this section. (August 2018)

In 2006, Android and iOS did not exist and only 64 million smartphones were sold. In 2018 Q1, 383.5 million smartphones were sold and global market share was 85.9% for Android and 14.1% for iOS.

According to StatCounter web use statistics (a proxy for all use), smartphones (alone without tablets) have majority use globally, with desktop computers used much less (and Android in particular more popular than Windows). Use varies however by continent with smartphones way more popular in the biggest continents, i.e. Asia, and the desktop still more popular in some, though not in North America.

The desktop is still popular in many countries (while overall down to 44.9% in the first quarter of 2017), smartphones are more popular even in many developed countries (or about to be in more). A few countries on any continent are desktop-minority; European countries (and some in South America, and a few, e.g. Haiti, in North America; and most in Asia and Africa) are smartphone-majority, Poland and Turkey highest with 57.68% and 62.33%, respectively. In Ireland, smartphone use at 45.55% outnumbers desktop use and mobile as a whole gains majority when including the tablet share at 9.12%. Spain is also slightly desktop-minority.

The range of measured mobile web use varies a lot by country, and a StatCounter press release recognizes "India amongst world leaders in use of mobile to surf the internet" (of the big countries) where the share is around (or over) 80% and desktop is at 19.56%, with Russia trailing with 17.8% mobile use (and desktop the rest).

Smartphones (alone, without tablets), first gained majority in December 2016 (desktop-majority was lost the month before), and it wasn't a Christmas-time fluke, as while close to majority after smartphone majority happened again in March 2017.

In the week from November 7–13, 2016, smartphones alone (without tablets) overtook desktop, for the first time (for a short period; non-full-month). Mobile-majority applies to countries such as Paraguay in South America, Poland in Europe and Turkey; and most of Asia and Africa. Some of the world is still desktop-majority, with e.g. in the United States at 54.89% (but no not on all days). However, in some territories of the United States, such as Puerto Rico, desktop is way under majority, with Windows under 30% overtaken by Android.

On October 22, 2016 (and subsequent weekends), mobile showed majority. Since October 27, the desktop hasn't shown majority, not even on weekdays. And smartphones alone have showed majority since December 23 to the end of the year, with the share topping at 58.22% on Christmas Day. To the "mobile"-majority share then of smartphones, tablets could be added giving a 63.22% majority. While an unusually high top, a similarly high also happened on Monday April 17, 2017, with then only smartphones share slightly lower and tablet share slightly higher, with them combined at 62.88%.

According to a StatCounter November 1, 2016 press releaseupdate, the world has turned desktop-minority; at about 49% desktop use for the previous month, but mobile wasn't ranked higher, tablet share had to be added to it to exceed desktop share. By now, mobile (smartphones) have full majority, outnumbering desktop/laptop computers by a safe margin (and no longer counting tablets with desktops makes them most popular).

By operating systemedit

Note:

1. Windows includes all versions.
2. BlackBerry includes all versions.
3. Other includes all other smartphone OSes but not feature phone OSes.

This section needs to be updated. Please update this article to reflect recent events or newly available information. Last update: Statistics from late 2017 is needed for this section. (August 2018)

Gartner: Worldwide smartphone sales (thousands of units)

Quarter	Android	iOS	KaiOS	Windows	BlackBerry	Symbian	Other	Total smartphones	Total phones
2019 Q3	327,216	38,522	2,170	–	–	–	956	367,908	n/a
2018 Q1	329,313	54,058	23,000	–	–	–	131	383,503	n/a
2017 Q4				–	–	–			n/a
2017 Q3				–	–	–			n/a
2017 Q2	321,188	44,314		–	–	–	733	366,234	n/a
2017 Q1	327,164	51,993		–	–	–	821	379,977	n/a
2016 Q4	352,670	77,039		1,092	208	–	530	431,539	n/a
2016 Q3	327,674	43,000		1,484	378	–	756	373,292	n/a
2016 Q2	296,912	44,395		1,971	400	–	681	344,359	n/a
2016 Q1	293,771	51,630		2,400	660	–	791	349,251	n/a
2015 Q4	325,394	71,526		4,395	907	–	887	403,109	n/a
2015 Q3	298,797	46,062		5,874	977	–	1,133	352,844	477,898
2015 Q2	271,010	48,086		8,198	1,153	–	1,229	329,676	445,758
2015 Q1	265,012	60,177		8,271	1,325	–	1,268	336,054	457,273
2014 Q4	279,058	74,832		10,425	1,734	–	1,286	367,334	460,261
2014 Q3	254,354	38,187		9,033	2,420	–	1,310	305,384	461,064
2014 Q2	243,484	35,345		8,095	2,044	–	2,044	290,384	444,190
2014 Q1	227,549	43,062		7,580	1,714	–	1,371	281,637	448,966
2013 Q4	219,613	50,224		8,534	1,807	–	1,994	282,171	490,342
2013 Q3	205,023	30,330		8,912	4,401	458	1108	250,232	455,642
2013 Q2	177,898	31,900		7,408	6,180	631	1310	225,326	435,158
2013 Q1	156,186	38,332		5,989	6,219	1,349	1971	210,046	425,822
2012 Q4	144,720	43,457		6,186	7,333	2,569	3397	207,662	472,076
2012 Q3	122,480	23,550		4,058	8,947	4,405	5739	169,179	427,730
2012 Q2	98,529	28,935		4,087	7,991	9,072	5072	153,686	419,008
2012 Q1	81,067	33,121		2,713	9,939	12,467	5085	144,392	419,108
2011 Q4	75,906	35,456		2,759	13,185	17,458	4278	149,042	476,555
2011 Q3	60,490	17,295		1,702	12,701	19,500	3497	115,185	440,502
2011 Q2	46,776	19,629		1,724	12,652	23,853	3107	107,740	428,661
2011 Q1	36,350	16,883		2,582	13,004	27,599	3357	99,775	427,846
2010 Q4	30,801	16,011		3,419	14,762	32,642	3515	101,150	452,037
2010 Q3	20,544	13,484		2,204	12,508	29,480	2912	81,133	417,086
2010 Q2	10,653	8,743		3,059	11,629	25,387	2588	62,058	367,987
2010 Q1	5,227	8,360		3,696	10,753	24,068	2,403	54,506	359,605
2009 Q4	4,043	8,676		4,203	10,508	23,857	2,517	53,804	347,103
2009 Q3	1,425	7,040		3,260	8,523	18,315	2,531	41,093	308,895
2009 Q2	756	5,325		3,830	7,782	20,881	2,398	40,972	286,122
2009 Q1	575	3,848		3,739	7,534	17,825	2,986	36,507	269,120
2008 Q4	639	4,079		4,714	7,443	17,949	3,319	38,143	314,708
2008 Q3	–	4,720		4,053	5,800	18,179	3,763	36,515	308,532
2008 Q2	–	893		3,874	5,594	18,405	3,456	32,221	304,722
2008 Q1	–	1,726		3,858	4,312	18,400	4,113	32,408	294,283
2007 Q4	–	1,928		4,374	4,025	22,903	3,536	36,766	330,055
2007 Q3	–	1,104		4,180	3,192	20,664	3,612	32,752	291,142
2007 Q2	–	270		3,212	2,471	18,273	3,628	27,855	272,604
2007 Q1	–	–		2,931	2,080	15,844	4,087	24,943	259,039

This section needs to be updated. Please update this article to reflect recent events or newly available information. Last update: Statistics from 2017 and 2018 is needed for this section. (August 2018)

IDC: Worldwide smartphone shipments (millions of units)

Quarter	Android	iOS	Windows	BlackBerry	Symbian	Other	Total
2017 Q1	292.7	50.6	0.34	–	–	0.34	344.3
2016 Q4	318.3	71.2	0.78	–	–	0.78	391.0
2016 Q3	315.3	45.4	0.9	–	–	1.6	363.2
2016 Q2	302.7	40.4	1.4	–	–	1.0	345.5
2016 Q1	291.3	53.8	2.79	–	–	1.40	349.3
2015 Q4	291.7	68.5	4.40	–	–	1.83	366.4
2015 Q3	329.04	46.70	14.67	–	–	3.94	394.35
2015 Q2	282.76	47.3	8.8	1.02	–	1.37	341.5
2015 Q1	260.8	61.2	9.03	1.00	–	2.34	334.4
2014 Q4	289.1	74.5	10.70	1.40	–	1.80	377.5
2014 Q3	283.0	39.2	9.72	1.68	–	2.00	335.0
2014 Q2	255.3	35.2	7.4	1.5	–	1.9	301.3
2014 Q1	234.1	43.8	7.2	1.4	–	2.0	288.3
2013 Q4	226.1	51.0	8.8	1.7	–	2.0	289.6
2013 Q3	211.6	33.8	9.5	4.5	–	1.7	261.1
2013 Q2	187.4	31.2	8.7	6.8	0.5	1.8	236.4
2013 Q1	162.1	37.4	7.0	6.3	1.2	2.2	216.2
2012 Q4	159.8	47.8	6.0	7.4	2.7	4.1	227.8
2012 Q3	136.0	26.9	3.6	7.7	4.1	2.8	181.1
2012 Q2	104.8	26.0	5.4	7.4	6.8	3.6	154.0
2012 Q1	89.9	35.1	3.3	9.7	10.4	3.9	152.3
2011 Q4	83.4	36.3	2.4	12.8	18.3	4.6	157.8
2011 Q3	67.7	16.3	1.4	11.3	17.3	4.0	118.1
2011 Q2	50.8	20.4	2.5	12.5	18.3	3.9	108.4
2011 Q1	36.7	18.6	2.6	13.8	26.4	3.5	101.6